OUR MISSION

THE ATHLETIC STANDARD

OUR MISSION

Our journey started in 2008 as a Performance Training Center serving elite athletes in the Philadelphia tri-state region. After a decade of collaboration with top trainers, sports medicine specialists, and physical therapists, we noticed a concerning trend. During intense training, our athletes' body temperatures rose to dangerous levels, often exceeding 104°F, causing shorter training sessions, heat exhaustion, dehydration, and other negative health effects.

Our team realized that traditional performance apparel was failing to meet the needs of our rigorous programs, hindering rather than helping our athletes. This was our aha moment and our obsession to become THE BEST in thermoregulation apparel began.

THE STANDARD IN THERMOREGULATION APPAREL

After years of hard work, we finally launched our own product line, and we've been committed to providing the best thermoregulation apparel on the market ever since.

At our company, we hold our clothing to the highest standard – the athletic standard. We're passionate about helping athletes perform at their best, and we hope that our clothing can be a part of their journey to success.