Dreams. Goals. Plans.

Everyone knows that a goal without a plan is just a dream. Yet every lofty goal starts as a dream and becomes a goal once a well formulated plan is put in place to achieve that goal. Every great act, whether its winning an Olympic Gold Medal, hoisted the Stanley Cup, or being featured on the cover of a top fitness publication, all began as a dream. It takes the process of putting together an intricate, well-thought out plan to turn those dreams into attainable goals. The process from recognizing that initial dream to formulating and executing the plan is what we refer to as The Pursuit.

Consider The Pursuit to be your regular source of ideas, inspiration, and an interactive community of like-minded individuals constantly striving to achieve their goals. At Endeavor, one of the mantras we live by is the concept of always being “One Day Better.” This is a guiding principle for us as we pursue the goal of being the best performance apparel brand on the planet. As former athletes, we can directly relate to the process it takes on a daily basis and the progress that can be made both individually and as a team when the mentality is to become better every day.

The Pursuit will help provide a foundation of inside information to help each and every Endeavor reader formulate and reach their goals. In the coming weeks and months, you can expect to see a curated stream of content that Endeavor has recognized as pillars to success. This includes posts on training techniques, nutrition facts and de-bunking common myths, tips on achieving at a high level, recommended books, and of course some pertinent details about the technology and innovation with our Endeavor Athletic gear. We will also conduct interviews with professional and olympic athletes, as well as the people and facilities behind their success to show what the pursuit looks like at the highest levels.

Accordingly, The Pursuit is designed to be interactive, and therefore we encourage your comments, questions, and general feedback. If there is a topic you would like to see covered, we will work though our base of experts to make sure we cover it. In the meantime, keep dreaming, keep setting goals, and embrace The Pursuit.

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